Big Data is watching you!

Welcome to the world of surveillance capitalism!
Surveillance capitalism is the practice of Big Data to collect/mine and use our personal information to classify us,predict our behaviour,and sell us products. It is the use of digital technology by corporations to exploit humans.

marketing has become very sophisticated.

smart marketers collect personal data to better understand what  the consumer needs/wants so they can create products to meet tnat demand.

They create psychographic profiles based on the behavior of. people. who viisit their website and tney use AI to predict whst the  consumer is looking for based on their past behaviour.

It is thus used to customize advertizing to specific consumers.

the ethicity of marketing leaves much to be desired:

It is full of deceit,fraud,and outright lies-- all perpetrated in the pursuit of profit/money!

We all want to believe that we are too smart to be manipulated by advertizing. We mistakenly think that we're resistant to marketing.

No one likes to believe they are gullible and not in control of their lives ,that they are being manipulated and have no privacy.

Being continuously tracked/surveilled,  makes one feel unsafe/fearful-- like living in a police/totalitarian state where you'r always being watched.

the collection,storage,and algorhythmic analysis/processing of private data(personal information) should be restricted if not banned

Data bases wch store private information are vulnerable to being breached

if not adequately safeguarded..

A recent cyberattack compromised the personal and health records of most Canadians!

https://torontosun.com/news/national/extremely-troubling-private-health-data-of-15m-canadians-compromised-in-lifelabs-cyberattack

Before downloading an app, please notice thst the app provider requires you to grant access to all kinds of personal information as a condition for using the app!